One of the biggest issues many business owners have is that their potential customers do not interact well with the website. The reason being is the website is not designed in a way that catches the visitors attention, so they poke around for a few minutes and then wander off to the search engines to find what they are looking for. Chances are good that once they leave your website that they are not going to be returning.
When first impressions are everything online, the following tips, from onQsites.com a leading Charleston SEO firm, for improving client engagement will go a long way in increasing your bottom line.
The first order of business is cleaning up all that clutter on the home page of your site. If you have a ton of articles, videos, banner ads, flashy graphics, you might as well start over. This isn’t the Vegas strip here, you have to get potential customers to interact and when they see all that clutter, subconsciously they hit the back button and run for the hills because this seems like a mess to them. Move relevant content above the fold and delete the clutter.
The buyers should be able to get to the pages they want in one click, so start focusing on improving your navigation bar. Once a potential customer clicks a link and winds up on the right page, give them something to do. Perhaps you could have a poll, a suggestion box, or a podcast sign-up. This is important that you get them to take action because once they leave, you don’t get another chance. If they at least leave their e-mail looking for more information, you can follow up with them at your convenience.
Videos are a great way to get customers to interact with your content because they can kick back and watch a few minutes, then click the link at the end for more information or go right to the order page. These videos are all the rage right now, and they make it easy for a potential customer to like, share, comment, or even follow your other social profiles. Give more than you expect in cash value and the visitors will take action.
Maybe they download a free report, take part in a brief survey, or request more information though your contact page. Any action means they are hooked, and then you slowly reel them in over time.
Make it easier for the traffic to interact and they will certainly start taking the desired actions from your website.